The pigment-soaked label abacaxi offers an optimistic antidote to dark times.
There really is a warmth and openness to Sood’s work, which honors handcraft and also bridges cultures.
The brand captures a boozy, tropical aesthetic that seems almost edible, offering a thrilling counterpoint to the neutral color story that dominates so much contemporary fashion.
Sheena Sood’s childhood memories are woven into the very fabric of her collections…(which) are designed with purpose and to be long-lasting.
Sood’s designs are meant to transport the wearer somewhere else, somewhere that is bright and warm.
The familiar mixed with a fresh, joyful perspective, like opening a long-forgotten box of beloved adolescent clothing, only to realize the pieces look better now than ever before.
The collaboration with Oshadi Collective sets a blueprint for how small businesses can work with local farmers and weavers.